9 Skills Every Successful Web Designer Requires & How To Acquire Them?
It can be difficult to know where to begin if you're new to technology. There is a plenty of options open to you, ranging from production to design to digital marketing, as well as any specialty imaginable. This is where web design enters the picture.
Being a web designer necessitates both creative and analytical thinking. And web design is a flexible field with plenty of opportunities to specialize.
But, if you want to work as a web designer, what skills will you need? We'll go over the skills you'll need to get a job as a web designer, as well as the soft skills that will help you stand out.
Technical Skills to Become a Web Designer: How to Learn Web Design?
1. VISUAL DESIGN
It may seem self-evident that being a web designer necessitates design knowledge, but what exactly does that imply? Because web design is a subset of the larger field of visual design, it's logical to begin there.
We teach visual design at Outsource Talent because it focuses on digital products and prepares you for a career in design. You learn the fundamental design principles needed to be a web designer when you study visual design.
The look and feel of a site are determined by design principles. Proportions, typography, grid systems, and color theory are all examples. Creating mood boards and type hierarchy, as well as experimenting with web fonts and color palettes, are all part of the visual design process.
2. UX
Those amusing abbreviations are about to appear! As the name indicates, user experience is all about the user emotions as to how they are feeling, while they visit a website. Above all, UX is about approaching your designs from the perspective of the user — how can you design a website that assists them in getting exactly what they require?
To do so, you'll conduct user research and create "personas" (profiles of imaginary ideal users). A site map will be used to organize the pages and content. In user flows, you'll figure out how users navigate your site. (Do they, for example, always go straight to social media?) Or are they just looking for a way to get in touch with you?) You'll also create wireframes to sketch out the key elements of each webpage. All these elements are necessary for good user experience design.
3. DESIGN SOFTWARE
To do your job, you'll need the right tools, just like any other crafter. In every case, knowing your way around industry standards will be beneficial, if not essential. While designing a website can be done entirely in a web browser, almost all designers rely on programmes like Adobe Photoshop, Illustrator, and Sketch for tasks such as creating mockups, designing assets (such as logos and images), and, of course, modifying and enhancing photographs.
4. HTML
You might not have expected a web designer to have coding skills. However, most design jobs now require it as a requirement. HTML stands for HyperText Markup Language, which is the coding language that is used to structure and put content on a web page. It's how you make headlines, paragraphs, and footers out of a bunch of words. It's also how you get "cool" content for your website, such as photos, videos, and graphics.
5. CSS
Then there's CSS, or Cascading Style Sheets, which is HTML's partner. The code that tells browsers how to format and style HTML for a web page is known as CSS. To put it another way, it's what makes the text and other content look nice. You can change the colors, change the fonts, add a beautiful background, and so much more with CSS. This is where your eye for design really shines, and it's how you can stamp your personality on each site you make.
6. TIME MANAGEMENT
To be a standout web designer, whether you want to learn web design to go freelance or work for a company, you'll need to stay on top of your schedule and projects. This could entail learning productivity apps like task lists or calendars, or learning project management tools like Trello or JIRA, especially if you work in a large organisation. Whatever tools you use, mastering the art of prioritizing and tracking your work is critical to your success (and sanity!) in the fast-paced world of web design.
7. COMMUNICATION
A designer's ability to stay in touch and communicate effectively are also essential. Without good communication, it's impossible to make a living as a web developer. You'll have to keep clients informed about the status of their projects as well as pitch ideas and explain your creations. If you run your own one-person shop, you might even be asked to do some website copywriting or editing. So work on your writing and presentation skills, and you'll be able to persuade clients and coworkers to see your point of view.
8. SEO, DIGITAL MARKETING & SOCIAL MEDIA
SEO (search engine optimization), digital marketing, and social media skills may appear to be more appropriate for a marketer or salesperson than for a web designer. But, because the Internet is how so many businesses sell these days, you should be familiar with it as well. Knowing the fundamentals of each and remembering them for both client and personal sites will take you a long way in your web design career.
9. BUSINESS / CLIENT MANAGEMENT
Understanding the bottom line will also help you, whether you're an employee or a freelancer, ensure that you or your company is profitable and sustainable. You don't have to return to school for an MBA, but you should have a good understanding of your employer's or your own company's goals and finances so that you can use them to direct your work. If you work directly with clients, you should have a plan in place to keep your cash flow and project backlog healthy and manageable in the short and long term.